BILOXI, Miss (July 29, 2015) – The Professional Bull Riders Built Ford Tough Series, which debuted at Mississippi Coast Coliseum in 2013, is returning to Biloxi on Aug. 7-8, with the Battle at the Beau, presented by PBR. The two-day event will feature non-stop, heart-pounding 8-second battles between 150-pound men and 2,000-pound bulls. Fans will be thrilled and left on the edge of their seats in excitement as they watch the intensity of the PBR. PBR fans will have an opportunity to meet select riders on Aug. 7 at Coast Nightclub inside Beau Rivage Resort & Casino.
Battle at the Beau will showcase the world’s Top 35 bull riders riding the best bucking bulls in the business for their share of an overall purse of $140,000. The $30,000 event title will be up for grabs as well as valuable points needed towards the $1 million 2015 PBR World Championship. The Battle at the Beau will be the first event of the second half on the 2015 PBR Built Ford Tough Series (BFTS) so the riders will be well-rested and ready to meet their 2,000-pound foes.
Tickets for the Aug. 7-8 event are on sale to the general public and are priced from $15 to $100. They can be purchased at Ticketmaster.com, the Mississippi Coast Coliseum box office or via phone at 800-745-3000. The bull riding action begins at 8 p.m. on Friday and 7 p.m. on Saturday at the Mississippi Coast Coliseum. A special discount for Gulf Coast locals is available. Use code TOP35 to save 35 percent off ticket prices.
The weekend will feature an exclusive after-party Meet & Greet with some of the bull riders at Coast Nightclub inside Beau Rivage on Friday, Aug. 7 from 11:00 p.m. – 1:00 a.m. The public is invited to meet and take photos with some of the bull riders competing at the Battle at the Beau. Triggerproof—“the best party band of the South”—will be performing live inside Coast Nightclub that evening. Guests can enter a free drawing to win tickets to the Professional Bull Riding events, among other great prizes and giveaways throughout the night. At midnight, one lucky winner will get a VIP Package that includes a Tommy Bahama gift basket and 4 VIP Tickets and Reception Passes to Saturday night’s event at Mississippi Coast Coliseum.
The bull riding action starts at 8 p.m. on Friday, Aug. 7 and at 7 p.m. on Saturday, Aug. 8. On Friday, the Top 35 bull riders in the world will face one bull each in Round 1. On Saturday, all 35 bull riders will face another bull in Round 2. After these rounds the scores will be totaled and the Top 15 bull riders on two bulls will return for the championship round. The winner will be the rider with the highest score after three rounds of competition. Previous winners in Biloxi include Valdiron de Oliveira (2014) and 2004 World Champion Mike Lee (2013), both of whom are presently scheduled to return. Returning to action in Biloxi will be the PBR’s top bull, Mick E Mouse. The black bovine was injured in Billings in April and has been rehabbing ever since. Currently, the bull is on a buck off streak of 34 and is closing in on Bushwacker’s unridden streak of 42.
Biloxi will be one of 27 cities visited on the 2015 PBR Built Ford Tough Series schedule. The season kicked off Jan. 2-4 at the Royal Farms Arena in Baltimore, Maryland, and will conclude at the PBR Built Ford Tough World Finals in Las Vegas on Oct. 21-25 where the 2015 PBR World Champion, the bull rider who has earned the most points during the 2015 season, will be crowned, receive the coveted World Championship belt buckle and a $1 million bonus.
While the final night of the competition will air on CBS Sports Network on Sunday, Aug. 9 at 6 p.m. ET, fans can also catch each night of the action in real time on PBR LIVE via CarbonTV.com. PBR LIVE is now available at no charge to all fans and media. The BFTS is televised every week on CBS, CBS Sports Network – the home of the PBR and networks around the world.
SCHEDULE OF EVENTS
Battle At The Beau – Round 1
Friday, Aug. 7, 2015
Mississippi Coast Coliseum
Professional Bull Riders After-Party and Meet & Greet
Friday, Aug. 7, 2015
Coast Nightclub at Beau Rivage
11:00 p.m. – 1:00 a.m.
Battle At The Beau – Round 2
Saturday, Aug. 8, 2015
Mississippi Coast Coliseum
About the Professional Bull Riders, Inc. (PBR)
The premier bull riding organization in the world, which was recently purchased from private equity firm Spire Capital Partners by WME|IMG, the global leader in entertainment, sports and media, began as a dream of 20 bull riders 23 years ago and is now a global sports phenomenon. PBR broadcasts reach more than half a billion households in 40 nations and territories around the world, and more than 3 million fans attend live events each year. On its elite Built Ford Tough Series, the PBR features the Top 35 bull riders in the world and the top bulls in the business. The televised Built Ford Tough Series, the BlueDEF Velocity Tour, the Touring Pro Division and the PBR’s international circuits in Australia, Brazil, Canada and Mexico have paid more than $140 million in earnings to its athletes. Twenty-seven men have earned more than $1 million, including three-time World Champion Silvano Alves who, in just 54 months, won more than $5.2 million to become the richest bull rider in history. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.
ABOUT BEAU RIVAGE RESORT & CASINO
Beau Rivage Resort & Casino, named one of the top 100 hotels in the U.S. and Canada by Travel + Leisure, is located on the Mississippi Gulf Coast. The AAA Four Diamond resort features 1,740 elegantly appointed guest rooms and suites, 10 restaurants, four nightclubs and bars, a 85,000-square-foot gaming area, a 1,550-seat theatre, an upscale shopping promenade, a world-class spa & salon and Fallen Oak, a Tom Fazio-designed championship golf course. Beau Rivage is a wholly owned subsidiary of MGM Resorts International™ (NYSE: MGM), one of the world's leading global hospitality companies. For more information and reservations, call (888) 567-6667 or visit www.beaurivage.com.
FOR MORE INFORMATION:
Heather Croze Public Relations Manager, Professional Bull Riders, (719) 242-2800, ext. 3226; firstname.lastname@example.org
Mary Cracchiolo Spain, Beau Rivage Resort & Casino, (228) 386-7134, email@example.com